Magdalena leads a team that combines the competencies of the Technology and Financial Services practice.

She specializes in projects for financial sector insitutions and technology companies active in this market, and has almost 20 years of experience working both as an internal PR specialist and as an external advisor.

Magdalena’s strength lies in financial communications, M&A, and change communication. She combines expert knowledge with strategic competence and the ability to manage complex communication campains with an emphasis on media relations. She also has experience introducing new brands (including startups) to the financial market, designing expert communication campaigns and advising clients in crisis situations. Having worked extensively with financial market institutions and public companies, she efficiently deals with regulatory issues related to the sector.

Before joining H+K Magdalena spent 10 years as a partner and managing partner of an independent public relations consulting company specializing in serving financial and technology sector clients. She has worked with such brands as Bitpanda, BGK, Deutsche Bank, Santander, Haitong Bank, mBank, BIK, BIG, Wonga, MoneyGram, KIR, and BLIK.

Magdalena graduated in journalism from the Jagiellonian University in Krakow. She has also completed post graduate studies in financial communication and investor relations at the Warsaw School of Economics and social psychology at SWPS University.