As an insights driven creative planner Eleanor works on integrated concepts across earned and owned channels for big brands, uncovering great human insights that inspire creative work which really changes behaviour.
At H+K London, the agency’s Global Center of Creative Strategy, she works across all vertical sectors to provide and develop the skills needed to combine effective strategy with high levels of creative craft. Her current portfolio includes The Coca-Cola Company, Smart Energy GB and Campari Group where she leads earned media creative strategy.
In previous roles she has lead communications planning for FMCG, tech and healthcare companies including global flagship Unilever brands Dove and Magnum as well as brand consultancy for Merck. With a heritage in earned-first channels, her work focuses on producing channel neutral strategies that connect to popular culture and human behaviour in order to resonate at a deep level.