Zofia Smełka-Leszczyńska is a communication and brand strategist. She has over 13 years of marketing experience gained both in the field of strategy and qualitative research, as well as creation of multi-channel campaigns – from ATL spots, through digital activities, to designing new brands and services.

Prior to joining H+K, she held the position of Strategy Consultant in Stratosfera, where she supported clients in brand strategy building, cultural and semiotic analysis, and qualitative research. Her career also includes the positions of Associate Creative Director at K2 Internet, and previously Zofia also worked for advertising agencies like Havas, McCann, G7 and Team One.

She has a PhD in Cultural Studies, a Master’s degree in Psychology, a post-graduate degree in Service Design and is the author of the book “Remove up to 30 days. Semiotics of Polish Election Posters” (Scholar Scientific Publishing House, 2020).