Kwarantanna na na
In March 2020, we supported Facebook with “Kwarantanna na na” campaign – a series of online performances with the participation of well-known Polish artists cooperating with the Kayax label.
Concerts played straight from home were broadcast live on Facebook via the Facebook App. The idea behind the project was to create a supportive community in these difficult times and at the same time make quarantine a little more fun.
At the same time, the project aimed to support those most vulnerable – seniors and lonely people. Each transmission was accompanied by a fundraiser for Szlachetna Paczka, an NGO which helped those people during the isolation period. In total, during 13 concerts, over 166 000 PLN was collected, and the performances were viewed over 8 million times.
Each subsequent performance was positively received by both the Facebook community and the media, which resulted in many publications describing the project, but also actively inviting to participate in subsequent concerts. Hill + Knowlton Strategies was responsible for the overall implementation of the project, including the development of a communication strategy, relations with the artists, communication in social channels, as well as logistical and technical support.