Three famous travelers were guiding us through countries in Africa, Asia, and Europe, sharing their experiences and telling many anecdotes, of course with a cup of their favorite coffee in hand. Among them were Przemek Kossakowski, Jarosław Nowak and Łukasz Tulej. Uri Wollner, a coffee enthusiast and professional barista, introduced different methods of coffee making. In addition, we decided to involve the guests in coffee talks – and prepared a short coffee quiz, which would introduce another part of the journey and take us to another country to explore coffee rituals together.
Nearly 40 representatives of lifestyle, interior design and women’s media joined us on a journey through coffee flavors. Our guests appreciated the unusual format of the press meeting, its unconventional theme and the invitees. As a result, after the event and media relations activities, several dozen media publications came out, featuring such titles as Elle Deco, Villa, Dom i Wnętrze, Claudia, Kobieta i Życie or Magazif.
[1] https://www.newsweek.pl/polska/polacy-coraz-bardziej-lubia-kawiarnie-kawiarnie-kawa-kawiarnie/xz82tz3