Towards the metaverse: opportunities, promises and challenges

In recent years, we have seen an acceleration in the use of technologies such as AR and VR, which will form the basis for the development of the metaverse, and which are already enabling the development of innovative solutions. The topic is complex and for many within the industry can still raise many questions. That’s why, together with Meta we invited Press magazine to create an extensive report about immersive technologies.

The project was supervised by Monika Borycka, trend analyst and founder of TrendRadar, who interviewed developers, industry experts and academics to analyze current practices related to innovative technologies in Poland.

The report was released on March 1, 2023. It appeared simultaneously in the March paper edition of Press and on the magazine’s website, where it generated more than 2,300 downloads.

H+K Warsaw was responsible for the implementation of the project including the development of the communication strategy, relations with experts and media, conducting communication on social media channels, as well as editorial and content support. Our in-house graphic design team Warsaw Creative Studio prepared the main graphic elements of the report, including – the cover.

Sector: Technology

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