Hill+Knowlton Strategies Poland won in the final of IPRA Golden World Awards, with „Generation Euro” – a campaign for TransferGo, a disruptive online international money transfer platform. The prestigious Golden World Awards contest is organized annually by IPRA – International Public Relations Association. The award marks another success for H+K, which has recently been ranked no. 2 in Poland in the annual PR agencies ranking for 2019.
„Generation Euro” campaign implemented for TransferGo by H+K Poland won in the Financial Services and Investor Relations category of the prestigious contest. The Agency was one of 80 winners from all around the world, who were recognized in 37 different categories. The selection of winners in Golden World Awards 2020 was done in two steps. In stage one of the contests, jury selected best campaigns in all categories. The winners were pointed out in the second and final stage. This year’s Golder World Awards were announced online.
We were challenged by TransferGo to design a campaign celebrating 15th anniversary of Polish accession into the European Union and positioning the fintech among a specific target audience – Polish expatriates scattered around the whole continent. We have invited a group of reporters from „Duży Format”, a prestigious feature weekly and a house of master storytellers, to take part in the project. During a 10 week campaign the content published both online and in press reached over 1.3 million users. A section of wyborcza.pl portal dedicated to the campaign reached 170 thousand UU.
This year H+K Warsaw enhanced its competences in Financial Services sector, with Magdalena Załubska-Król joining the team as Senior Advisor and Financial Services Lead. Magdalena oversees H+K projects for financial clients and tech companies active in this sector. The Warsaw based Financial Services team also supports the Agency clients in crisis communication, M&A, change management and other challenging projects for private and public companies. Magdalena Załubska-Król is a seasoned specialist in corporate communication. She has almost 20 years’ experience working both inhouse at large banks and managing an independent PR advisory practice.