In this year’s edition of the Golden Clips competition, Hill+Knowlton Strategies won three awards, including the grand prize in the jubilee 20th anniversary category. The title of the of the Best PR Campaign of the 20 years went to the “Mam Haka na Raka” program carried out by H+K in cooperation with the Polish Oncology Union, GSK and the Fabryka Komunikacji Społecznej between 2007 and 2013. The agency also won two Silver Clips (2nd award) in the categories COVID-19 PR Response and Media Relations for projects carried out for Biedronka – Jeronimo Martins Polska
Yesterday’s award ceremony of the 18th edition of the Golden Clips (Polish: Złote Spinacze) competition was special in many ways. Firstly, it was the first one in its history to be held in the online formula and secondly, it included the jubilee category of the Best PR campaign of the 20 years, created in connection with the 20th anniversary of the foundation of the Polish Public Relations Consultancies Association (the PPRCA). The golden award of the jubilee category was won by Hill+Knowlton Strategies with its “Mam Haka na Raka” social campaign focused on oncological education. The jury considered it a groundbreaking PR campaign, which left a positive mark on the perception of the public relations industry over the past two decades.
The winning “Mam Haka na Raka” youth program become the most popular platform for educating adult Poles on cancer prevention and breaking the taboo of talking about oncological diseases. H+K successfully run seven editions of the long-term public awareness campaign, while the accompanying TV advertising spots encouraging prevention were transmitted by media pro bono over 700 times. As a result, the program reached a total of 22,406 students, generated nearly 5,700 publications in the media, and the campaign website was visited by more than 2.6 million people.
Gold award in the jubilee category is not the only success of Hill+Knowlton Strategies in this year’s edition of the contest. The agency also won two silver awards in the COVID-19 PR Response and Media Relations categories for activities implemented for Biedronka in 2020.
The first award was given for a series of communication activities aimed at increasing the safety of shopping, supporting Polish entrepreneurs and the economy, as well as seniors in conditions of a danger caused by the COVID-19 epidemic. Moreover, within the Media Relations category, the agency was recognized for a dynamic adaptation to pandemic realities and application of effective content solutions resulting in increased presence in traditional media.